Impulsive Fashion Apparel Consumption: The Role of Hedonism, Fashion Involvement and Emotional Gratification in Fashion Apparel Impulsive Buying Behaviour in a Developing Country
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چکیده
منابع مشابه
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The complex physical nature of the intimate apparel and the unique physiological make-up of each female wearer combine to suggest that consumer behaviour for intimate apparel will be different from that for other apparel. This study examines intimate apparel buying behaviour among fashion conscious and non-fashion conscious Chinese Hong Kong female consumers. The purpose of the study was to exa...
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ژورنال
عنوان ژورنال: Mediterranean Journal of Social Sciences
سال: 2014
ISSN: 2039-9340,2039-2117
DOI: 10.5901/mjss.2014.v5n8p168